A Shooting Star
Alyssa Rasmus (Cinema Studies, ’14) is doing video work for Amazon while running her own multimedia company.
From startups to news corporations and other giant companies, organizations are increasingly turning to video to tell stories.
Alyssa Rasmus is there for them.
The 2014 cinema studies alumna is the founder of Pink Camera Media, a multimedia company that offers writing and editing services, photography and video production.
Rasmus produces videos on her own for a range of clients, or joins a team for bigger projects. It helps that she lives in Seattle, which has a red-hot high tech sector that keeps her busy.
One day, Rasmus is part of a big team shooting a video for Amazon, which is headquartered in Seattle. The next, she’s flying solo for another client and managing every step of the production process.
“I like being able to hop around,” Rasmus said. “It makes it hard for anything to get old.”
Some clients want videos that promote and market their company. Others, videos that teach how to use their products or educate customers on which product is best for them. Some are as short as a minute, others stretch up to five.
Rasmus has filled a number of roles with Amazon’s video production unit. She’s filmed, budgeted, scheduled and hired crews for videos.
Carving out a solid niche in Seattle’s tech economy took hard work and patience.
But picking cinema studies as her major? That was easy.
Rasmus was torn between pursuing a major she saw as practical and one that fed her passion. She discovered that the two are not mutually exclusive.
Cinema studies offers courses in digital production, film history, criticism and aesthetics.
Rasmus was hooked after watching Charlie Chaplin’s “Modern Times” in a course on the history of movies.
“This was the first silent film that captured my attention, and I didn’t let it go,” she said. “After class that day I went back to my dorm and signed up as a cinema studies major and never changed.”
Rasmus credits her video production skills to her education. In a class by alumna and TV producer Stephanie Drachkovitch, who helped develop “The Bachelor” and “Who Wants to be a Millionaire,” Rasmus got insight on how to pitch TV shows. She applied it to marketing her fledgling business.
Rasmus also continued to network and use social media to expand her contacts, which led to her work with Amazon.
“There’s so much room to grow and a lot to learn,” she said. “It’s great to see where I fit in and where I can go.”
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