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| The Loomis Campus |
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A View on “Unconventional” Success
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Jeff Loomis ’83 (Political Science) headquarters his marketing firm in a large, open work environment overlooking the San Francisco Bay. It’s neighborly: one week, the brewery that shares their building might host the Friday work party, another week, the winery. A restaurant, a courtyard, and an energetic work environment combine to make it a “campus” wherein people are inspired to create ideas and strategies that influence behavior.
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| Jeff Loomis |
As founder and CEO of the Loomis Group, an integrated marketing firm which specializes in branding consumer, medical, semiconductor and nanoscience technologies, Loomis says one of the keys in building a successful company is “finding good people and making them happy.” Aside from its chic San Francisco headquarters, Loomis’s other offices are located in “places creative people want to live”: Austin, Boston, Paris, and Tokyo.
Since the company’s inception in 1987, Loomis’s international creative team has grown to more than seventy. He must be doing something right.
Loomis claims it was his time at the UO that prompted him “to examine unconventional methods for achievement.”
Recent Loomis Group achievements include awards presented by the American Advertising Federation, the Direct Marketing Association and Warwick Publishing.
His liberal arts education prepared him well for a career that has required “agile thinking and strong leadership,” he says.
“Professor Hovet, who was also my advisor, encouraged me to look at issues from all angles and helped me understand the diversity of possibilities that exist both in business and in life.”
Loomis has recently accepted an appointment to the College of Arts & Sciences Advisory Board. Dean Joe Stone says that Loomis will provide “vital expertise” in helping the college promote its excellent programs in materials science and optics.
His contributions to the group are especially timely due to the continued growth of these programs through its partnership of the Oregon Nanoscience and Microtechnologies Institute (ONAMI), which is Oregon’s first “Signature Research Center” for the purpose of growing research and commercialization to accelerate innovation-based economic development in Oregon and the Pacific Northwest. Small Times magazine recently ranked Loomis Group one of the top three PR firms for the nanotechnology industry.
“I am fortunate to be in a position where I can give back to the school and the students who are continuing to use UO as a launching pad for success,” Loomis says.
Perhaps young Ducks will find such a launching pad—or launching pond!—in one of Loomis’s five corporate offices. Or, in the not-too-distant future, the Loomis Group may have a creative campus much closer to the UO’s: Portland’s Pearl District tops the list of cityscapes in which Loomis would like to watch his company grow.
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1245 University of Oregon • Eugene, OR • 97403-1245
(541) 346.3950 • FAX (541) 346.3282 • alumnidev@cas.uoregon.edu
Copyright © 2005 University of Oregon
Updated May 25, 2005
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